Optimize for the “Near Me” 80% of cellphones in Australia are likely to search for any combination of “near me” keywords at least once a month, according to a recent survey.
The hotel, banking, and movie theatre sectors are the most common targets of this kind of local search.
As shown by the results of the poll, people are most likely to use the term “near me” while looking for eating establishments, with entertainment and banking following closely after.
However, the apparel and finance industries aren’t far behind. There is no doubt about what the searcher was looking for from the results.
1.Optimizing for “near me” searches is essential if you are a local company owner.
So, here are some “Near Me” SEO campaign optimization recommendations.
Make sure your Google My Business listing is up to date.
You’ll see Google’s business listings at the top of the search results for local keywords most of the time.
In a way, that makes sense since Google My Business includes all the information you’ll need after searching for the “nearby” keyword (number, directions, images, reviews, etc.).
Even if you don’t have a physical location for your company, you may simply establish a Google My Business page. However, the Google team will only send you a verification number if you provide an address local SEO services india.
In addition to showing up on maps, Google also promotes the GMB listing on a variety of other platforms. As a result, a company’s internet exposure might be enhanced by establishing a presence there.
One strategy to improve your “next to me” search results is to increase the number of reviews on your Google My Business (GMB) page. We expect the amount of reviews to be comparable to the existing ranking list.
2. Optimize Your Website for Smartphone Use
In my opinion, the majority of searches for “near me” take place while individuals are either out of their homes or feeling a sense of urgency.
Hungry? Let’s look for a nearby eatery!
Mobile-friendly websites not only get more traffic from a wider range of sources, but they also have a lower bounce rate.
Instant access to information means that the individuals who use the search results do not have to wait.
Websites optimised for mobile devices also rank higher in search engine results. Even Google itself has said this multiple times that mobile-friendly websites may have a positive impact on search engine optimization (SEO) and rankings.
Making a website mobile-friendly may be accomplished by following some of the following suggestions:
Flash is not a good idea.
Keep an eye on how quickly a webpage loads.
Select button sizes that are suitable for mobile devices.
When writing, use big fonts.
Don’t use text-blocking advertising and keep your design minimal.
3. Consistently enter your personal information across all online platforms.
Make certain that all of your website’s essential information about your firm is listed in a consistent manner.
Your “Contact” page is essential, but make it even simpler for Google by adding contact information in the bottom of all your pages.
Please double-check to make sure this information matches precisely what’s on your Google My Business page. When your name, location, or phone number is referenced anyplace on the public web, it is known as a “local citation,” and it adds value to your listing or website.
Having a backlink from a local reference isn’t required, although it helps.
Get Local Backlinks by Writing Blogs
One of the greatest methods to get local connections is via the establishment and management of blogs.
When customers subscribe to your business’s services, you may keep them up to date by posting new articles on your blog on a regular basis.
When customers are in the “Research” phase of their customer journey, a blog is a great approach to build local ties and encourage them to buy your items.